AuraStrand
Project overview
AuraStrand, a premium hair care brand specializing in advanced styling tools and hair accessories, partnered with Carmel Studio to create a modern, elegant brand identity. The mission was to emphasize innovation, beauty, and versatility through visually striking and user-focused design.
AuraStrand inc.
Brand design
October 2024
Objectives
Build a distinctive brand identity
Craft a modern, luxurious identity that represents premium quality and hair care innovation.
Highlight product functionality
Communicate product versatility and performance through a dynamic brand system.
Appeal to style-conscious consumers
Position AuraStrand as a must-have brand for individuals passionate about hair care and beauty trends.
Ensure consistency across platforms
Develop cohesive visuals for packaging, digital marketing, and retail displays.
Our approach
Brand discovery & research
We conducted market research to identify design trends and consumer preferences, defining AuraStrand as a premium, fashion-forward hair care brand.
Visual identity design
Logo design:
A sleek, flowing wordmark symbolizing hair movement, paired with a minimal brand icon representing elegance and transformation.
Color palette:
A sophisticated mix of soft champagne, pearl white, deep graphite, and metallic gold, reflecting premium quality.
Typography:
A modern sans-serif for clarity, complemented by a graceful serif typeface for a touch of refinement.
Packaging design
Product boxes & sleeves:
Elegant packaging with metallic accents, textured finishes, and embossed logos.
Sustainability focus:
Eco-conscious materials, including recycled paper inserts and biodegradable wrapping.
Brand messaging & tagline
We crafted the tagline “Elevate Your Style” to convey transformation, empowerment, and effortless beauty.
Content & visual direction
Product photography:
Artistic, high-end visuals focusing on product quality, features, and styling results.
Social media templates:
Dynamic layouts showcasing tutorials, product highlights, and customer transformations.
Instructional content:
Illustrated product guides and styling tips for a premium customer experience.
Marketing & campaign design
Launch campaigns:
Influencer partnerships, product reveals, and social media countdowns.
Retail displays:
Custom in-store branding for beauty expos and professional trade shows.
Outcome & impact
Brand recognition
AuraStrand quickly gained recognition in the beauty industry, becoming a trusted brand among professional stylists and beauty enthusiasts.
Sales growth
Sales increased by 80% within the first six months, driven by strong brand visibility and premium product presentation.
Social media expansion
Social media engagement rose by 85%, fueled by tutorials, influencer campaigns, and customer stories.
Customer loyalty
The brand’s innovative, high-quality products earned customer trust, resulting in a 65% increase in repeat purchases.
Industry recognition
AuraStrand won the “Best Beauty Brand Launch” award, recognized for its sophisticated design and impactful brand storytelling.
Long-term potential
With its distinctive and scalable identity, AuraStrand is well-positioned for continued expansion into global markets and new product categories. Carmel Studio remains a key creative partner, driving innovation and supporting brand growth through strategic design and marketing.
