Lumeva Cosmetics
Project overview
Lumeva Cosmetics, a premium beauty brand focused on eco-conscious skincare and cosmetics, partnered with Carmel Studio to create a refined and sustainable brand identity. The project aimed to capture the essence of natural beauty while highlighting Lumeva’s dedication to clean, ethical formulations.
Lumeva Cosmetics
Brand design
November 2024
Objectives
Develop a distinct brand identity
Create a luxurious yet approachable brand image emphasizing sustainability and natural beauty.
Communicate brand values
Showcase the brand’s eco-conscious values through design, packaging, and visual storytelling.
Enhance market appeal
Establish a high-end brand presence that attracts modern, beauty-conscious consumers.
Build brand consistency
Ensure a cohesive brand experience across packaging, digital platforms, and marketing campaigns.
Our approach
Brand discovery & research
We conducted a deep dive into the cosmetics industry, focusing on sustainable beauty trends and premium design elements. We refined the brand's positioning as a modern, eco-luxury brand with a natural focus.
Visual identity design
Logo design:
A minimal, elegant wordmark with flowing typography representing natural beauty and fluidity.
Color palette:
Soft, earthy tones like blush pink, warm beige, sage green, and muted gold, reflecting nature and luxury.
Typography:
A modern serif for elegance, paired with a clean sans-serif for readability.
Packaging design
Primary packaging:
Elegant glass containers with matte finishes and embossed logos for a premium feel.
Sustainability focus:
Eco-friendly materials such as recycled paper for product labels and biodegradable packaging wraps.
Brand story & messaging
We crafted the tagline “Beauty Rooted in Nature” to highlight Lumeva’s commitment to natural ingredients and sustainability.
Content & visuals
Product photography:
Clean, minimalist shots highlighting product textures and natural elements.
Illustrations:
Custom botanical illustrations to enhance storytelling across packaging and marketing materials.
Social media templates:
Curated layouts featuring product highlights, ingredient stories, and behind-the-scenes content.
Marketing & campaign design
We designed launch campaigns featuring compelling visuals, influencer kits, and branded promotional materials, ensuring a consistent look and feel.
Outcome & impact
Strong market entry
Lumeva Cosmetics successfully launched, gaining immediate recognition in the beauty industry with an elevated and consistent brand identity.
Increased sales & distribution
Retail partnerships expanded by 60%, leading to product placement in beauty boutiques and online retailers.
Boosted brand awareness
Social media engagement grew by 70%, supported by influencer collaborations and visually striking content.
Customer loyalty & retention
The brand’s authentic storytelling and sustainable packaging earned positive customer feedback, resulting in 50% repeat purchases within the first six months.
Industry recognition
Lumeva received the “Best Emerging Beauty Brand” award, celebrating its compelling design and eco-conscious branding approach.
Future potential
With a timeless brand identity, Lumeva Cosmetics is well-positioned for future growth in the beauty industry. Its scalable visual system and marketing assets ensure continued success through product line expansions, new retail collaborations, and international market entries. Carmel Studio remains a strategic partner, supporting ongoing brand development and creative marketing campaigns
