FormaHaus
Project overview
FormaHaus, a premium furniture brand specializing in modern, minimalist home and office furnishings, partnered with Carmel Studio to develop a complete brand identity. The project focused on creating a visual and verbal language that reflects the brand’s commitment to craftsmanship, sustainability, and timeless design.
FormaHaus
Brand design
August 2024
Objectives
Define a distinctive brand identity
Craft a sophisticated, recognizable identity that communicates quality and modern design.
Develop comprehensive brand assets
Create a cohesive visual system, including logo, typography, color palette, and packaging.
Enhance market positioning
Position FormaHaus as a premium brand in the competitive furniture industry.
Build emotional connection
Design a brand experience that resonates with customers through storytelling and visual aesthetics.
Our approach
Brand discovery & strategy
We explored FormaHaus’s values, mission, and market positioning through in-depth workshops. Competitor analysis and trend research guided our strategy.
Visual identity design
Logo design:
A sleek, modern logotype with clean lines reflecting simplicity and elegance.
Typography:
Modern sans-serif fonts for a refined, contemporary look.
Color palette:
Warm neutrals, soft grays, and deep forest greens for a natural, inviting feel.
Imagery style:
Minimalist product photography emphasizing clean design and craftsmanship.
Packaging & print collateral
Product labels:
Minimal yet informative designs emphasizing sustainability.
Stationery:
Custom-designed business cards, letterheads, and envelopes with subtle branding accents.
Brochures & catalogs:
High-end print materials showcasing the product line with elegant layouts.
Brand guidelines
Developed an in-depth brand book covering logo usage, typography, color applications, and brand voice.
Storytelling & copywriting
Created a compelling brand story highlighting craftsmanship, sustainability, and modern living.
Outcome & impact
Refined brand image
FormaHaus emerged as a top-tier furniture brand with a distinctive and sophisticated identity.
Increased market presence
Brand recognition improved by 80%, leading to increased market visibility.
Enhanced customer engagement
Customer engagement on digital and offline platforms rose by 75%, driven by consistent brand messaging and visually appealing designs.
Industry recognition
The project earned “Best Furniture Brand Identity” at the International Design Awards 2024.
Sustainable growth
The comprehensive brand system enabled FormaHaus to scale its product offerings while maintaining a strong market presence.
Future vision
Carmel Studio continues to collaborate with FormaHaus, ensuring the brand’s design legacy evolves while staying true to its roots of quality and modern craftsmanship.
